Thursday, May 15, 2008

Mary-Kate, Ashley and The Row

They made the ‘bag lady’ popular and built a mini empire on the back of ‘Tweens’, but Ashley and Mary-Kate have officially grown up. Last week, London department store Harvey Nicols hosted the launch for their latest label ‘The Row’, a collection that would have left many of their former fans with raised eyebrows.

Sheer tops, suspenders and more than a hint of chest characterised the Olsen’s first ‘Row’ collection (named after London’s Savile Row), revealed first at a top-secret show in Paris earlier this year. With 29 stockists confirmed world-wide including 10 Corso Coma in Milan, Isetan in Tokyo and Nicols, it’s a step up from their previous Walmart label ‘mary-kateandashley’.

The official launch at Nicols revealed $1700 cashmere tuxedo jackets and a $3220 Tuscan lamb coat to the applause of Peaches Geldorf and Amy Winehouse. Inspired by androgynous black-and-white Helmut Lang photographs, it’s a big leap up from the Walmart isles.

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