Take one hotel heiress who became famous for being famous, and combine with a Korean sports label and what do you get? That’s right, it’s Paris Hilton for Fila folks. Last week, the blonde American “beauty” renewed her estimated one million dollar contract to represent South Korean sportswear giant Fila Korea. Paris has been working with the brand since March 2007, and on a recent visit to the country proudly proclaimed: “I’m very excited to be in Korea. This is a great market for me…My favorite color is pink, so I wore this today,” before whisking off to host a charity party attended by Korean A-list entertainers as well as Beyonce Knowles.
Word on the Korean streets is that Paris is a decent pick for the promo due to her ‘sexy’ image. Pretty sure the tone was different back in the Rick Saloman days of 2004. But that’s yesterday’s news right?
Image Credits: www.hollywood.com
